Let the madness begin

Every March, the NCAA kicks off one of the most exciting championships of the year, the NCAA Basketball Tournament — also known as March Madness®. This is the first basketball tournament in which student-athletes are able to earn compensation from their NIL. As the NCAA is always aggressive in protecting their branding, they will have to ensure student-athletes are not using the NCAA’s protected marks without permission. In this episode, Luke discusses how student-athletes should protect themselves by not using NCAA-protected marks in social media influencing. 

Read the full episode transcript here.

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