Name, image and likeness deals have been signed – and athletes are taking their positions. What happens when their season doesn’t go as expected, they don’t get as much playing tim...

As we kick off the holiday season and spend time giving thanks, Luke thought it was important to reset the conversation and share why he’s so thankful for the work he does each and...

Athletes are often approached to invest in a business – by friends, family and others. How do you know what a good investment deal looks like? What documents should you review? How...

Athletes are often asked to put their name behind a brand, or want to commercialize their own brand. When this happens, it is important to consider various legal measures to ensure...

For many people, selecting a financial advisor is a challenging task. For athletes, it is even more challenging because the impact of a bad decision could have significant negative...

In Sept 2021, the National Labor Relations Board general counsel stated in a memo that college athletes at private institutions should be considered employees and should have the r...

Real estate is often an easy choice for athletes to get involved in. Understanding the risks associated with owning real estate either for short term or long term growth is importa...

In this week's episode, Luke talks about what is really happening in this new name, image and likeness world. As he is out speaking to athletes across the country, questions like t...

Athletes are constantly presented with business deals or business investment opportunities. Having a defined decision-making process can help provide the athlete with the ability t...